Wednesday, March 07, 2007

Your Radio Just Got Better

A recent settlement aims to eliminate payola in music broadcasting. This means large recording studios can no longer bribe radios for airplay, getting the same songs pounded into our ears ad nauseum. You might be surprised at how payola has evolved since the 1950s:

Other forms of inducement include lavish prizes meant for listeners that wind up going to station employees; promises by record companies of concerts by well-known artists in exchange for airplay; and payments for promotional expenses and station equipment.
So fewer call-in prizes. But part of the settlement inculdes the agreement to play "8,400 half-hour segments of free airtime for independent record labels and local artists." I think that's a fair trade.