Forbes on Search

Forbes features a solid article on the search industry. Nothing revolutionary, but noting some of the obstacles keeping the small guys out of the game, why it's different from the search wars of old.

Mostly, the dataset of "the web" grows every year, and so becomes harder and harder for small, new players to index with time.

Some small, targeted search engines have emerged. Real estate, travel, sporting events... Seeing competition on that angle might have as much to do with grabbing a manageable dataset as it does with yielding more targeted results.